PRfect Pitch

Why PR People Should Be a Bridge Rather Than a Gatekeeper, with Susan Karlin

Episode Summary

This week, Nicole welcomes seasoned journalist Susan Karlin to the show. Susan is a regular contributor to Fast Company, where she covers space, science, autonomous vehicles, and the future of transportation. Susan has traveled to a long list of countries to cover stories and loves learning about new cultures, emerging trends, and the people behind them. Nicole and Susan talk about best practices for pitching a new journalist, and how to maintain a friendly yet professional ongoing relationship that benefits both parties. Susan gives career advice for those looking to go into journalism, shares her favorite PR team out there today, and tells a quite entertaining story about the time Twitter trolls helped her save the day.

Episode Notes

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