PRfect Pitch

PR Professional and Podcaster Talks Agenda, Feeling First, and Checking Your Grammar: Deirdre Breakenridge

Episode Summary

This week, Nicole welcomes Deirdre Breakenridge, CEO of Pure Performance Communications, host of the Women Worldwide Podcast, and author of Answers for Ethical Marketers and the children’s book A Whisper From Noelle. Deirdre’s infectious positive energy serves as a mechanism to highlight other amazing women on her podcast, and she shares her advice on how to craft a pitch that is concise, grammatically correct, and rooted in a deeper connection rather than just a one time connection. Deirdre discusses the importance of reliability and transparency in both PR and podcasting, how she handles pre-interview prep for her show, and what her “FEEL Model” is and why it can benefit PR professionals.

Episode Notes

What You’ll Hear In This Episode: 

• Deirdre started her Women Worldwide podcast as an experiment 7 years ago, and now they are closing in at more than a million downloads. 
• PR people must practice what they preach and also be out there in the media, sharing what they can in an authentic way. 
• Deirdre shares the good things she sees PR professionals do when it comes to booking their client, but also what mistakes they make that we can all learn from. 
• Why reliability, follow through, and honesty are so important when creating a two-way relationship between media and PR professionals. 
• What Deirdre’s “FEEL Model” is, and how PR folks can use it to get in touch with their own empathy and tune in to who they are talking to. 
• Deirdre’s new acronym for AGENDA, and why it will keep you focused on not only what you want, but what the other person or outlet is looking for as well. 
• Your writing matters! A lot. Deirdre and Nicole share simple yet powerful tips on pitch structure, being concise, and tools such as Grammarly. 
• What happens when a guest is not the right fit for a podcast?

Mentioned:

Deirdre Breakenridge  - LinkedIn | Twitter | A Whisper From Noelle | Website 

Pure Performance Communications | LinkedIn Learning | Twitter 

Women Worldwide  

With Malice Toward None 

Say Hi To Nicole and NRPR: 

Website | Instagram | Twitter | Facebook