This week, the very busy and insightful Seth Arenstein joins the show. When he’s not making people laugh through his improv comedy, Seth is the Editor of PRNews, host of many PRNews webinars and programs, an award-winning journalist, and television critic, contributing weekly columns to CableFAX Daily. Seth talks about the type of pitch that gets him excited, what happens when sensitive information is accidentally leaked, and why it’s important to set the ground rules before meeting with a journalist. He also stresses the importance of knowing your niche, double checking your work, and why “pitch and pray” isn’t always the best option!