PRfect Pitch

How PR Pros Can Build An Authentic and Reciprocal Relationship With The Media

Episode Summary

Tara Seals is the Senior Editor at Threatpost, and has much sage wisdom to offer from her 20 years experience as a journalist working with PR people. Tara talks with Nicole about what makes a great story, why doing your homework before pitching a journalist is key, and some of the exciting things about working in the cybersecurity space. Tara and Nicole also chat about keeping it professional and fun with your journalist friends through social media, a few mistakes she’s seen PR people make, and what new resources you should be putting your energy into.

Episode Notes

Tara: @threatpost | @wirelesswench

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