PRfect Pitch

Editor of Top Digital Magazine Shares How To Get Your Message Noticed in Seconds

Episode Summary

This week, Nicole welcomes Jerry Doby, Editor in Chief of The Hype Magazine and an internationally recognized arts and entertainment journalist. Jerry talks about his time both in public relations and entertainment, how Hype Magazine went from a labor of love to the #1 Digital Magazine in the world, and how he manages to focus his time and effort on so many endeavors. He and Nicole talk about the most effective strategies for making sure an editor can quickly understand the information you want to convey, why it’s imperative to take time and understand your audience, and what they want the new school of PR practitioners to know.

Episode Notes

What You’ll Hear In This Episode: 

• Hype Magazine was founded in 2002 as a one-page community newsletter and became the world’s #1 Digital Magazine! 
• Jerry is a mainstay in the publishing world, covering everything from hip hop to Hollywood. 
• How is public relations different now than when Jerry was in it, and what do he and Nicole miss about the “good ole days?” 
• Hype Magazine just celebrated 19 years in the biz, and now is flourishing with TV, podcasts, live events, the magazine, and radio partnerships. 
• A good PR person genuinely looks out for the journalist, what they cover, and what they need. 
• With huge partners like Viacom and NFL and over 300 e-mails in his inbox a day, Jerry shares how your pitch can stand out. 
• Why Jerry hates email blasts! 
• What PR people can do to make his very busy life easier. 
• Research is NOT a waste of time! In fact, it pays off infinitely more than just blasting out hundreds of contacts with no intention. 
• Taking time to spellcheck, or having someone to do it for you, is extremely important. 

Mentioned:

Hype Magazine 

Jerry Doby 

G-Eazy in Hype Magazine 

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